I know that Wal-Mart suffers from an image problem. Mainly that people in the big city turn up their nose at Wal-Mart and prefer to discount shop at the more chic (rather more chicly marketed) Target. The Wal-Mart brass thinks they can get my attention with a clown screeching like a banshee.
The ad opens with a child’s birthday party. Mom explains that they went to Wal-Mart for everything. The twist is that dad dressed in a clown suit from budget-minded Wal-Mart is about to surprise the small guests when he accidentally steps on a toy metal unicorn. Dad screams in pain as traumatized children flee the scene.
Hmmm. Now what about this ad will make me want to shop at Wal-Mart? All I can think is that Dad might be going to the ER to get a unicorn removed from his foot. He’ll have to get tetanus shots or worse since the toy unicorn was made in China and contained lead. His crappy HMO won’t cover the surgery. He’ll miss work and the kids at that party will be scarred for life. All because Dad was to cheap to pony up the cash for a “professional” birthday clown.
Help the economy, hire a clown
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